We’d like to believe that we make purchasing decisions based on logic. But in truth, we’re unconsciously influenced by visual cues and sensory language, and we buy based on emotion. Listen in as Marketing Strategy Consultant Sean Stewart explains how to apply these principles of consumer psychology and behavioral economics to the proposal development process!

Evaluators are bored, tired and distracted. You are not just competing in terms of knowledge and expertise, you’re competing for attention span. So, how is your RFP response going to capture interest? Listen in on my top strategies for catching—and keeping—the evaluator’s attention with visual appeal, emotional connection and a conversational tone!