SUBSCRIBE TO THE RFP SUCCESS® SHOW
EP110: Successes & Lessons in State Contracting: Highstreet IT—with Josh Ezring
Are you struggling with state government RFPs? Though it seems counterintuitive, you will win MORE contracts by bidding LESS. Listen in as Josh Ezring, VP of Business Development at Highstreet IT, explains how his team cut their response rate in half and doubled their win rate by focusing on quality over quantity!
EP105: Define & Target Your High-Value Customer—with Charles Fred
To grow a small business, you need more customers. But did you know that too many of the wrong customers is what keeps a lot of companies stuck? Listen in as Entrepreneur & Researcher Charles Fred explains how to define and target the high-value customers who will help your business grow!
EP104: Consumer Psychology and RFPs—with Sean Stewart
We’d like to believe that we make purchasing decisions based on logic. But in truth, we’re unconsciously influenced by visual cues and sensory language, and we buy based on emotion. Listen in as Marketing Strategy Consultant Sean Stewart explains how to apply these principles of consumer psychology and behavioral economics to the proposal development process!
EP102: Using Visuals to Tell Your Story in an RFP Response – with Ama Cobbina & Megan Skuller
We process visuals 60,000 times faster than we do text. So, what if you leveraged graphics to support the story you’re telling in an RFP? Listen in as Ama Cobbina and Megan Skuller explore the purpose graphics serve and explain how to be strategic in planning the visuals for your proposal response.
EP099: Partnerships That Work – with Hannah Johannsen & Anne Tarantino
So, you have nearly all the qualifications necessary to bid on an RFP, but you need to partner with another business to fill in the gaps. How do you choose the right partner? Listen in as Hannah Johannsen and Anne Tarantino describe what makes for a successful partnership in the proposal development process—and beyond!
EP097: Capture Planning Best Practices – with Lisa Ehrlich & Tom Gillin
The work of winning an RFP begins long before the request for proposal is released. But how do you build relationships with potential clients ahead of time and get a head start on developing a customized solution? Listen in as Lisa Ehrlich and Tom Gillin of Cognia share their best practices for effective capture planning.
EP096: How to Tell Your Story in an RFP Response – with Paul Furiga
Is there a place for story in business? According to Paul Furiga, Chief Storyteller at WordWrite, story plays a crucial role in differentiating a company from its competitors and attracting customers to the brand. Listen in as Paul explains how to uncover the story of your business and tell it effectively in an RFP response.
EP093: How to Optimize the Proposal Process – with Kathryn Bennett
Only focusing on getting things done faster is NOT a sustainable solution for your proposal process. That's why Kathryn Bennett, Director of RFP Excellence at Loopio, encourages using Lean principles to get work done right the first time. Listen in as she explains how to optimize the proposal process from start to finish!
EP092: Using Empathy and Self Reflection to Create Success and Get Wins - with Deb Zahn
Crafting your #RFP to get a win is a large and technical undertaking. But telling the story of why your business is going to do something wonderful for this world can be the key to getting on your reviewer's good side. Listen in as consultant Deb Zahn @craftofconsulting explains how to use your narrative and mistakes made along the way to carve out a path to success.
EP008: Project Managing Like a Pro – with Cerila Gaillard of Orchestrating Your Success
The difference between a successful project and an unsuccessful one lies in project management, yet small businesses often assign the role to an employee juggling other responsibilities—or worse, they skip that step altogether. Listen in as Cerila Gaillard explains how to leverage processes to maximize productivity and make smart business decisions moving forward!