We recently helped a small business client get their first RFP win. And they were up against some big players in their industry. What did they do to stand out? Listen in as I share the 3 categories of content you need to set yourself apart in an RFP response—distinction, interest and value proposition.

Here at the RFP Success Company, we get some of the same questions over and over. And in episode 129, we covered 8 of the FAQs we get from our clients and community. Listen in as I answer 7 more of the most common questions business owners ask about responding to RFPs!

What questions come up when you write an RFP response? It’s likely that you share concerns with our community here at the RFP Success Company. Listen in as I answer eight of the most common frequently asked questions we get from clients, including the most important part of any proposal response!

The evaluation criteria is one of the first things you look at in the process of bidding on an RFP. But are you making it an explicit part of your bid strategy? Listen in for 3 ways to leverage the evaluation criteria and use it to your advantage in the content of an RFP response!

Most people think there is little room for negotiation in a proposal response. But if you’ve done your homework to understand a buyer’s needs, you can negotiate in your answers and offer solutions the prospect may not be aware of! Listen in as PreSales Expert Don Carmichael discusses opportunities for negotiation in an RFP response.

Yes, your team is qualified and capable of doing the job required by an RFP. But so is every other company that submits a response. So, how do you take your technical content and make it persuasive? Listen in as Dave Rynne explains how to win business by writing from a sales perspective!

We’d like to believe that we make purchasing decisions based on logic. But in truth, we’re unconsciously influenced by visual cues and sensory language, and we buy based on emotion. Listen in as Marketing Strategy Consultant Sean Stewart explains how to apply these principles of consumer psychology and behavioral economics to the proposal development process!

We process visuals 60,000 times faster than we do text. So, what if you leveraged graphics to support the story you’re telling in an RFP? Listen in as Ama Cobbina and Megan Skuller explore the purpose graphics serve and explain how to be strategic in planning the visuals for your proposal response.

Is there a place for story in business? According to Paul Furiga, Chief Storyteller at WordWrite, story plays a crucial role in differentiating a company from its competitors and attracting customers to the brand. Listen in as Paul explains how to uncover the story of your business and tell it effectively in an RFP response.

When the pandemic began, businesses scrambled to create systems for working from home. But now, we have a chance to rethink our processes. Listen in as Dave Hulsen of RFP360 explores the current opportunity to be more intentional in our sourcing of technology and find efficient ways to collaborate—in or out of the office!

The American Rescue Plan was signed into law in March, and with it, we anticipate an exponential increase in buying for infrastructure projects. Listen in as Dave Hulsen of RFP360 explains what your business can do to prepare for an influx in RFPs, using the tools you have to make your content stand out!

More and more, RFPs specifically ask for concise responses. But how do you decide what to include and what to leave out? Listen in as APMP Fellow and Content Strategy Expert Samantha Enslen of Dragonfly Editorial explains how to keep your proposal concise, scannable and easy-to-read—without eliminating the details that matter.

According to Gallup research, only 15% of US employees feel engaged at work. And when employees aren’t motivated, the bottom line suffers. Listen in as Mark Musgrave explains what leaders can do to better connect with their teams (even if they are working remotely) and how those strategies for engagement extend to the RFP response!

What resonates with one evaluator may not appeal to another. So, how do you write an RFP response that caters to different personality types? Listen in for insight around the characteristics of Social Butterflies, Slow and Steadies, Straight Shooters and Statistical Personalities—and learn to write an RFP response that engages all 4 behavioral styles!