SHORTLIST → WIN CONVERSION · FLEET MGMT SOFTWAREService used: RFP Success® Mastery Audit
50% → 80%
RTA Fleet grew its SLED RFP finalist rate from 50% to 80% and 2x to 3x its revenue from RFP wins after working with The RFP Success® Company.
OUR SERVICES
SLED RFP Win Strategist Services for Service-Based Businesses
Choose the support that fits where your team is now: Win Strategist Services for SLED proposals, the Express Guided Response Platform, or practical DIY resources. Compare services and pricing below, or take the RFP Assessment to find your fit.
WIN THEME ARCHITECTURE
- EVALUATOR SCORECARD MAP
- IN HOUSE WIN STRATEGIST
No commitment. Get your score instantly.
CHOOSE YOUR SUPPORT PATH
The RFP Success® Company offers services for service-based businesses pursuing SLED contracts, organized into three paths so you can start where you are. Each path is built for a different revenue stage and a different level of support.
Choose the path that fits where you are
Win Strategist services
A Win Strategist is not an outsourced proposal writer or a generic consultant. Your team writes the proposal; our in house team strengthens your positioning and refines how your expertise reads to an evaluator.
- RFP Success® Mastery Audit: See where past proposals lost points.
- Win Strategy Review: Pressure test an active pursuit against the scoring criteria.
- Content Refinement: Strengthen your proposal before submission to maximize evaluator impact.
- Play to Win Consult: Strengthen your proposals and the strategy & processes behind them.
- Library Content Development: Create a reusable foundation instead of rewriting the same sections.
Express Guided Response Platform
A guided system for smaller teams that want structure without a full Win Strategist engagement.
DIY resources
Books, courses, and playbooks for teams running their first few pursuits.
OUR SERVICES
Compare RFP Services and Support Paths
Compare the five Win Strategist engagements below, from a diagnostic audit through strategic and content support. For teams that want a guided system or self-serve learning instead, the Express Guided and DIY Resource paths are included here too.
RFP Success® Mastery Audit
$3,500
Win Strategist
See where your past proposals lost points, scored through the evaluator's lens.
Teams that want honest insight on why their proposals aren't winning.
Win Strategy Review
$4,500 to $8,500
Win Strategist
Pressure test an active pursuit against the scoring criteria before you submit.
Teams on a competitive RFP who want expert feedback early enough to course correct.
Content Refinement
$6,500 to $12,000
Win Strategist
Turn your draft into a more persuasive proposal before submission.
Teams that can write the technical content but need it to read as a story, not a data dump.
Play to Win Consult
$7,500
Consult
Build your win strategy, strengthen your content, and create a repeatable proposal process.
Teams chasing everything and winning little, who need a process instead of a fire drill.
Library Content Development
$4,200
Content Library
A reusable content foundation so your team stops rewriting the same sections every time.
Teams whose boilerplate is dated and whose subject matter experts are buried in rewrites.
Express Guided Response Platform
Guided System
Express Platform
A guided system that helps smaller teams build a structured response.
Teams that want structure and speed without a full Win Strategist engagement.
DIY Resources
Self-Guided
Books & Playbooks
Practical resources to strengthen your first few SLED pursuits.
Teams learning the fundamentals at their own pace and on their own budget.
How service-based businesses win SLED contracts with The RFP Success® Company
SHORTLIST → WIN CONVERSION · FLEET MGMT SOFTWAREService used: RFP Success® Mastery Audit
ABSOLUTE WIN RATE · HEALTHCARE CONSULTING, STATE MEDICAIDService used: Content Refinement
86% WIN RATE
Optumas, a healthcare consulting firm serving state Medicaid agencies, won 6 of its last 7 SLED RFPs (86% win rate) after Content Refinement strengthened compliance, positioning, and proof for evaluators.
CONTRACT SIZE · TECHNOLOGY, STATE & EDUCATIONService used: Content Refinement
$8.5M WON
Highstreet IT won an $8.5M SLED contract and improved its win rate from 43% to 50%+ through the Content Refinement service.
NOT SURE WHICH ONE FITS?
Tell Us About Your RFP Goals and We'll Recommend the Right Service
The fastest way to find your fit is the RFP Assessment. It takes a few minutes and routes you to the path that matches your revenue, your team, and how you buy. Take the RFP Assessment and our team will give you an honest read on which service makes sense, or whether now is even the right time.
76%+
AVG WIN RATE
$500M+
CLIENT WINS
30+
YEARS · LISA REHUREK
92%
DOWN SELECT RATE
Win Strategist services range from $3,500 for an RFP Success® Mastery Audit up to roughly $12,000 for our most involved engagements.
Lisa Rehurek
Founder, The RFP Success® Company · 30+ years in SLED RFPs
FOUNDER
Lisa Rehurek
The RFP Success® Company
WHO LEADS YOUR WIN STRATEGY
Meet the Founder Behind Your Win Strategist Team.
Lisa Rehurek brings 30+ years across responding to, developing, and evaluating RFPs. She is the author of 11 books, 5 of them on RFP strategy. She founded The RFP Success® Company and developed the 4×4 Framework™ and D.A.R.E. Method that our in house Win Strategist team uses to help service-based businesses improve their strategy, strengthen their proposals, and win more contracts.
LISA REHUREK · 30+ YEARS · ALL THREE SIDES
11 BOOKS · 5 RFP SPECIFIC
INC. 5000 (2023, 2024)
FOUNDED 2016