Capacity Model
Big-team agency
Salaried staff requires constant client flow to justify cost.
The RFP Success® model
A lean internal team plus an on-demand senior bench. Capacity scales with the pursuit.
Our Team Model
Meet The RFP Success® Company's Win Strategist Team
The RFP Success® Company is built on an experienced internal team that does the work on every engagement: a Director of Client Services, a Lead Win Strategist, and a Lead Writer, backed by senior proposal specialists. When a pursuit calls for extra capacity, we extend with a vetted senior bench, never interns or junior writers. It is how we hold a 76%+ win rate across 30+ industries: senior eyes on senior dollars.
Our Founder
Founded By RFP-expert Lisa Rehurek
Lisa Rehurek has spent 30+ years responding to, developing, and evaluating RFPs. She founded The RFP Success® Company in 2016 and developed the 4×4 Framework™ and D.A.R.E. Method that guide every engagement. She is the author of 11 books, 5 of them on RFP strategy, and created The RFP Success® Show, which earned recognition as the longest-running SLED RFP podcast. Our in-house team uses her methodology to deliver a 76%+ client win rate across 30+ industries.
OUR TEAM
THE PEOPLE BEHIND EVERY ENGAGEMENT.
An experienced internal team supports every engagement: a Director of Client Services who oversees delivery, a Lead Win Strategist who directs proposal strategy and the writing team, and a Lead Writer who crafts the response, backed by senior specialists for compliance, review, and submission. When a pursuit needs more capacity, we extend with a vetted senior bench, matched to the scope and deadline of your bid.
Cheri Fisher
DIRECTOR OF CLIENT SERVICES
25+ years in program and project management, operations, and client relationships, with seven plus in RFP strategy. Cheri trains, oversees, and empowers our proposal team to deliver winning proposals, and provides a second objective eye on the work.
Kevin Cleary
LEAD WIN STRATEGIST
28 years of professional experience, 18 of them in RFP strategy, management, and response development. Kevin directs our proposal managers, writers, and editors so every response is compliant, comprehensive, and built to win.
Anna Hallett
LEAD WRITER
23 years in persuasive business writing across a wide range of industries. Anna crafts clear, compelling proposals positioned to win, turning complex requirements into responses evaluators want to score.
HOW WE DELIVER
HOW EVERY ENGAGEMENT IS DELIVERED.
Every Win Strategist engagement at The RFP Success® Company follows the same delivery pattern. Whether it is an RFP Success® Mastery Audit or a Play to Win Consult, this is what you can expect.
01
POST-ASSESSMENT CONVERSATION
Start with the RFP Assessment.
Qualified teams move from the RFP Assessment to a one-on-one conversation about the pursuit and what winning will require. No sales handoffs. No qualifying call with a junior.
02
ENGAGEMENT DESIGN
Scoped to your bid.
Scope, deliverables, timeline, and success criteria are set with you up front, tier matched to the contract value and complexity of your bid.
03
ENGAGEMENT WORK
Delivered by your internal team.
The work is delivered by our internal team: a Lead Win Strategist directing strategy, a Lead Writer crafting the response, with compliance and editorial review built in. A vetted senior bench extends the team when scope demands.
04
DELIVERABLES REVIEW
Reviewed to the win standard.
Every deliverable passes a senior quality review, including a second objective read from our Director of Client Services, before it reaches you.
05
LIVE DEBRIEF
Led by your strategist.
Engagement debriefs are led by your Win Strategist. Lessons learned go straight to you, never filtered through a junior account manager.
CAPABILITIES
THE INTERNAL CAPABILITIES BEHIND EVERY ENGAGEMENT.
Our internal team is organized by capability, not by handoffs. Every team member and bench specialist has deep proposal experience and works to the founder’s methodology. Each engagement assembles the right capability mix for your scope. These are the delivery disciplines inside every engagement, not separate services.
01
PROPOSAL STRATEGY
Win theme development, evaluator alignment, scoring criteria interpretation.
SUB ACTIVITIES
✓
Win theme development
✓
Evaluator alignment
✓
Scoring criteria interpretation
USED IN
Win Strategy Review
Content Refinement
Play to Win Consult
02
CONTENT REFINEMENT
Proposal content writing, positioning language, differentiation messaging.
SUB ACTIVITIES
✓
Proposal content writing
✓
Positioning language
✓
Differentiation messaging
USED IN
Content Refinement
Library Content Development
03
COMPLIANCE
Requirements verification, RFP compliance matrix development, risk flag identification.
SUB ACTIVITIES
✓
Requirements verification
✓
RFP compliance matrix
✓
Risk flag identification
USED IN
RFP Success® Mastery Audit
Content Refinement
04
EDITORIAL REVIEW
D.A.R.E. methodology application, structural review, voice consistency.
SUB ACTIVITIES
✓
D.A.R.E. Method application
✓
Structural review
✓
Voice consistency
USED IN
RFP Success® Mastery Audit
Content Refinement
05
PERSUASIVE POSITIONING
Evaluator focused positioning, differentiation, and proof alignment.
SUB ACTIVITIES
✓
Value proposition clarity
✓
Differentiation messaging
✓
Proof point alignment
USED IN
All Win Strategist services
THE MODEL
WHY WE RUN A LEAN INTERNAL TEAM, NOT A LARGE AGENCY.
The RFP Success® Company has grown to 30+ industries and $500M+ in client wins with a focused internal team rather than a large agency roster. That is intentional. Bloated proposal shops create structural problems that compromise the work.
Client Fit
Big-team agency
Pressure to accept every client to keep the team billable.
The RFP Success® model
Engagements that are not the right match are turned down.
Quality Consistency
Big-team agency
Staff turnover resets quality with every transition.
The RFP Success® model
The same internal team runs every engagement, so consistency compounds.
Proposal Expertise
Big-team agency
Expertise is limited to whoever happens to be staffed.
The RFP Success® model
Deep experience across SLED pursuits compounds back into every bid.
Founder Involvement
Big-team agency
The founder oversees a roster but rarely stays close to the work.
The RFP Success® model
The founder’s methodology and oversight run through every engagement, delivered by a dedicated internal team.
We do not scale by overhiring. We keep a senior internal team and extend with a vetted bench when a pursuit demands it.
76%+
AVG WIN RATE
$500M+
CLIENT WINS
30+
YEARS · LISA REHUREK
92%
DOWN SELECT RATE
READY TO WIN
BRING THE RIGHT TEAM IN.
Every engagement is staffed by our internal proposal team, scoped to the size and complexity of your pursuit.
"You can either pay for expertise, or keep paying for losses."
Lisa Rehurek
Founder, The RFP Success® Company · 30+ years across responding to, developing, and evaluating RFPs