Play to Win Consult
Play to Win Consult: Build a Better Way to Win RFPs
A strategic consulting engagement for SLED service businesses that want to improve how they pursue, develop, and win RFPs. Together, we’ll strengthen your proposal strategy, improve content quality, optimize your internal process, and build a customized roadmap for long-term proposal success. Led by RFP-expert Lisa Rehurek and the Win Strategist team, with 30+ years across every side of the RFP table. Investment: $7,500.
Take the RFP AssessmentTake the RFP Assessment
Not sure a Play to Win Consult is your next step? The RFP Assessment shows you where you’re losing and points you to the right Win Strategist service.
No pressure. We confirm fit before you commit.
The Problem
You Don't Have an RFP Problem. You Have a System Problem.
Most teams that come to The RFP Success® Company for strategy aren't lazy or unqualified. They are buried. Every RFP that lands becomes a fire drill. The team scrambles, pulls subject matter experts off their day jobs at the last minute, and pushes out a response that is good enough to submit and not good enough to win.
We call this team the Scrambler. No process, no decision criteria, no plan. Just react, respond, repeat.
Here's the part that costs the most. When every proposal is treated the same, teams spread their time too thin, rush the work that matters most, and repeat the same mistakes from one submission to the next. The problem isn't just the writing, it's the lack of a repeatable strategy, process, and system behind it.
That's the gap a Play to Win Consult closes. Together, we build the framework behind stronger proposal performance: better opportunity decisions, clearer roles, stronger content, repeatable processes, and a roadmap for continuous improvement.
The Service
A Strategic Reset for How Your Team Wins RFPs.
The Play to Win Consult is a strategic consulting engagement from The RFP Success® Company. Together, we evaluate the strategy, content, people, and processes behind your RFP efforts, identify what’s holding your team back, and build a practical roadmap for stronger proposal performance. It’s designed to improve how your organization pursues, develops, and wins RFPs, not just a single proposal.
You cannot see the picture when you are inside the frame. Teams are often too close to their own habits, processes, and proposals to recognize what is holding them back. Lisa Rehurek brings 30+ years across responding to, developing, and evaluating RFPs. The team applies that experience alongside a 76%+ company-wide win rate across 30+ industries to help you build a stronger, more repeatable approach to winning.
What's Included
- A collaborative strategy session to evaluate your current RFP process from sourcing through post-submittal
- An outside assessment of the gaps in your strategy, content, people, and process
- Recommendations for opportunity selection, positioning, proposal development, and team workflows
- A customized RFP Success Roadmap with prioritized recommendations for long-term improvement
- A continuous improvement plan to help your team learn from every submission and strengthen future proposals
What's Not Included
- Writing or rewriting your proposals (that's Content Refinement)
- Day to day proposal management or SME interviewing
- A line by line scoring review of one live proposal (that's the Win Strategy Review)
- An ongoing retainer or multi pursuit program
- A guarantee of any single award
Engagement Timeline:
Step 1: Assessment & Audit
Your team completes a brief online assessment, and we review up to three of your previously submitted proposals, scoring sheets, and available feedback to identify patterns, strengths, and opportunities for content improvement.
Step 2: Strategy Workshop
We facilitate a collaborative strategy session with your team to evaluate your goals, ideal clients, opportunity strategy, sourcing process, team roles, proposal workflow, and continuous improvement approach.
Step 3: RFP Success Roadmap
You receive a customized RFP Success Roadmap with prioritized recommendations and practical next steps, followed by a review meeting to walk through the findings, answer questions, and align on implementation.
Typical full engagement: 4 to 6 weeks from kick-off to debrief.
The Methodology
How a Play to Win Consult Builds a Better Way to Win.
The Play to Win Consult is guided by the 4x4 Framework™, our proprietary methodology for improving proposal performance. Rather than focusing on a single proposal, we evaluate the strategy, content, people, and process behind your RFP efforts. The result is a practical roadmap that helps your team pursue better opportunities, develop stronger proposals, and create a more repeatable approach to winning.
STRATEGY
Who to pursue, relationship building, positioning, value proposition.
CONTENT
Differentiation, authority, evidence, persuasive writing.
PEOPLE
Roles, responsibilities, skills, training.
PROCESS
Proposal management, compliance, post-submittal improvement.
Beyond the assessment
Every Play to Win Consult includes:
1. A customized RFP Success Roadmap built around your goals, market, differentiation, and proposal process.
2. Practical recommendations for sourcing opportunities, qualifying pursuits, defining team roles, and improving proposal workflows.
3. A continuous improvement framework that turns every submission into an opportunity to strengthen the next one.
FROM LISA
Most SLED proposals don't lose because they're wrong. They lose because evaluators can't see how you'll help them win.
See It In Action
Watch how a Play to Win Consult works.
90 seconds with Lisa Rehurek.
Client Results
A Customized RFP Success Roadmap.
A healthcare data company came to The RFP Success® Company with the expertise to compete, but without the internal strategy, process, and planning needed to consistently win. They recognized that improving proposal outcomes required more than stronger writing, it required a stronger approach.
Through our Play to Win Consult, we evaluated their current RFP process, clarified their strategy, and delivered a customized RFP Success Roadmap to strengthen how they pursue, develop, and improve proposals. Today, they have the framework, tools, and confidence to compete more effectively for long-term growth.
HEALTHCARE DATA SOLUTIONS
HEALTHCARE DATA COMPANY
From reactive to strategic
Strategic foundation for a more repeatable proposal process
Play to Win strategic roadmap
CLIENT VOICES · WIN STRATEGIST OUTCOMES
The Difference a Stronger Foundation Makes.
"It is very enlightening to get the perspective of someone who isn't in the weeds and who understands the nuanced perspective of a reviewer."
Confidential Healthcare Data Client · Play to Win Consult
FEATURED · HEALTHCARE DATA CLIENT
Confidential Healthcare Data Client
Play to Win Consult
FROM REACTIVE TO STRATEGIC
ROADMAP
For strengthening the entire RFP operation.
HEALTHCARE CONSULTING
"RFP whisperers."
6 of 7 wins inside the first year after engagement.
86%
WIN RATE
Optumas
Healthcare Consulting
EDUCATION
"changed the entire game."
50% win rate across 8 RFPs. Revenue scaled from $500K to $1M during the engagement.
2×
REVENUE GROWTH
Modern Learners
Education / Learning
HEALTHCARE CONSULTING
"Training exceeded all expectations."
60% reduction in proposal writing time. Internal team now produces evaluator ready content without outside help.
−60%
WRITING TIME
Myers & Stauffer
Healthcare Consulting
TECHNOLOGY
"Drastic improvement."
Win rate climbed 43% to 50%. Down selected at 77% on shortlist round. Won $8.5M contract.
$8.5M
CONTRACT WON
Highstreet IT
Technology
“We don't take over your proposals. We strengthen how your expertise is presented."
Lisa Rehurek, Founder, The RFP Success® Company
Pricing
Play to Win Consult Pricing
The Play to Win Consult is a fixed-fee engagement of $7,500. The RFP Success® Company does not discount. If budget is a constraint, we adjust the scope, never the quality.
Pricing
Play to Win Consult
Investment: $7,500
Format: Assessment, audit, strategy session, and customized roadmap.
Includes: Assessment and audit, collaborative strategy session, recommendations across strategy, content, people, and process, customized RFP Success Roadmap, and continuous improvement plan.
FREQUENTLY ASKED · evaluator-aware ANSWERS
Common Questions About the Play to Win Consult.
Real questions from SLED service businesses considering the Play to Win Consult. Answered by Lisa Rehurek.
01
What is a Play to Win Consult?
A Play to Win Consult is a strategic consulting engagement from The RFP Success ® Company for service-based businesses pursuing state, local, and education contracts. We evaluate your current proposal strategy, content, people, and processes, identify what's limiting proposal performance, and deliver a customized RFP Success Roadmap with practical recommendations to help your team pursue, develop, and win more RFPs. It is a standalone engagement designed to strengthen your proposal foundation, not a proposal rewrite.
02
What does an RFP strategy consultant actually do here?
Our RFP strategists work with your team to uncover the gaps in your proposal strategy, content, team workflows, and internal processes that limit proposal success. Using RFP-expert Lisa Rehurek's 4x4 Framework™, we translate those insights into a customized RFP Success Roadmap with practical recommendations your team can implement immediately. You leave with a plan, not a transcript.
03
How is this different from your other Win Strategist services?
Play to Win Consult helps teams improve their overall RFP strategy, content, and process.
04
Who is a Play to Win Consult designed for?
Play to Win is designed for organizations that want to improve how they pursue, develop, and win RFPs. Whether you’re trying to increase win rates, improve how your team responds to RFPs, or build a more repeatable proposal process, the engagement provides a practical roadmap for long-term improvement.
05
What will we have when the engagement is over?
Every Play to Win Consult concludes with a detailed assessment of your current proposal content and processes, a customized RFP Success Roadmap, prioritized recommendations, and a continuous improvement plan. Together, these become your blueprint for strengthening proposal performance across future pursuits.
06
How much does a Play to Win Consult cost?
The Play to Win Consult is a fixed-fee engagement of $7,500.
07
Do you only work on state and local contracts?
Yes. We focus exclusively on State, Local, and Education (SLED) procurement. We built our expertise around the SLED market on purpose, and that is where service-based businesses win with us. If your target is state, county, city, school district, or university contracts, you are in the right place.
08
What results can we realistically expect?
Every organization starts from a different place, so the exact outcomes vary. The goal of a Play to Win Consult is to help your team build a stronger, more repeatable approach to winning RFPs. Clients typically leave with clearer priorities, improved proposal processes, stronger positioning, and a practical roadmap that helps them compete more effectively over time. The engagement is designed to improve how your organization wins, not just the outcome of one proposal.
Not sure which service fits?
Take the RFP Assessment and our team will route you to the right next step.
Take the RFP AssessmentIs This Right for You?
The Play to Win Consult Isn't for Every Team.
This is right for you if:
✓ You're winning fewer RFPs than your capabilities deserve.
✓ You want to strengthen your proposal strategy, content, and internal processes.
✓ Your team is ready to stop reinventing the wheel on every proposal.
✓ You want a practical framework your team can use long after the engagement ends.
This isn't the right fit if:
✗ You need one proposal written or rewritten right now.
✗ You're looking for a quick fix rather than a long-term proposal strategy.
✗ You want an outsourced proposal team instead of a strategic partner.
✗ You're not willing to make changes to how your team approaches RFPs.
If the Play to Win Consult is not the fit, The RFP Success® Company has other Win Strategist services that might be. The Internal Champion building the case for outside help often starts with an RFP Success® Mastery Audit on past proposals. If a live response needs a pressure test before you submit, that is a Win Strategy Review. If a specific must win needs senior hands on the content, that is Content Refinement.
Explore Other Win Strategist Services
Play to Win Consult Not the Right Fit? Or, Ready for the Next Step?
$3,500
RFP Success® Mastery Audit
See your past proposals the way evaluators do.
For teams who want a diagnostic on up to three past proposals before they bid again.
$4,500 to $8,500
Win Strategy Review
Find out where your proposal will lose points before you submit it.
A pre submission pressure test through compliance, strategy, and scoring lenses.
$6,500 to $12,000
Content Refinement
This is not editing. This is strategic shaping.
For teams with a specific must win proposal who want senior strategic hands on the content.
76%+
AVG WIN RATE
$500M+
CLIENT WINS
30+
LISA'S RFP EXPERIENCE
92%
DOWN SELECT RATE
READY TO WIN · BUILD YOUR WINNING SYSTEM
Ready to Build a Better Way to Win?
Tell us where your team wants to improve. We'll tell you honestly whether a Play to Win Consult, or a different Win Strategist service, is the right next step. No pressure. No pitch. A conversation about how to win more of the contracts you're qualified to win.
"Anyone can help you submit a proposal. Very few can help you win one. We don't measure success by submission. We measure it by win rate."
Founder, The RFP Success® Company · 30+ years in SLED RFPs
