ABOUT THE RFP SUCCESS® COMPANY
About The RFP Success® Company: Built for SLED
Founder-led. Team-delivered. Focused only on State, Local, and Education procurement.
The RFP Success® Company helps service-based businesses turn strong qualifications into proposals evaluators can score. RFP-expert Lisa Rehurek built the firm in 2016 from 30+ years across responding to, developing, and evaluating RFPs. Every engagement is powered by the 4x4 Framework™ and D.A.R.E. Method.
Lisa Rehurek, Founder · 30+ years across responding to, developing, and evaluating RFPs
FEATURED CASE STUDY
RTA FLEET · 50% → 80%
Finalist rate climbed across the cycle after the RFP Success® Mastery Audit. Revenue trajectory now runs 2 to 3x the prior year.
FROM THE FOUNDER · ABOUT THE COMPANY
By RFP-expert Lisa Rehurek
Founder · The RFP Success® Company
Founded in 2016 · Author of 11 books · Lisa’s 30+ years across responding to, developing, and evaluating RFPs.
“You’re not losing because you’re unqualified. You’re losing because you’re undisciplined.”
Lisa Rehurek
11 BOOKS
RFP SUCCESS PODCAST
GOLDMAN SACHS 10KSB
INC 5000 (2023, 2024)
SIGNED
OUR STORY
Built from all three sides of the RFP table.
01 · THE EXPERIENCE
Lisa Rehurek spent 30+ years responding to, developing, and evaluating RFPs. From every side of the RFP table, the same problem kept appearing: qualified companies were losing because evaluators could not see the value inside their proposals.
02 · THE FOCUS
In 2016, Lisa founded The RFP Success® Company for service-based businesses pursuing State, Local, and Education contracts. The firm was built for SLED from day one, not adapted from another procurement market.
03 · THE MODEL
Client teams keep proposal writing in-house. The Win Strategist team strengthens positioning, scoring logic, and evaluator readability through the 4x4 Framework™ and D.A.R.E. Method. Expertise stays with the client. Strategy gets sharper.
04 · THE PROOF
The RFP Success® team averages a 76%+ win rate for our clients, across 30+ industries, with $500M+ in contract wins. Inc. 5000 recognition, WBENC certification, and Goldman Sachs 10,000 Small Businesses credentials reinforce the same promise: disciplined strategy, delivered by people who know how evaluators score.
That model became the Win Strategist approach. It's what the 4x4 Framework™ structures, what the D.A.R.E. Method applies, and what our 76%+ win rate (against an industry average near 25%) is built on.
But credentials don't deliver engagements. Methodology does. Discipline does. Knowing what evaluators actually care about does.
Today, The RFP Success® Company serves service-based businesses across 30+ industries pursuing state, local, and education government contracts, with $500M+ in client contract wins attributable to engagements. Inc. 5000 recognized the firm in 2023 and 2024. WBENC certifies its woman owned business status. Goldman Sachs 10,000 Small Businesses graduated Lisa Rehurek in 2025.
That's what we built The RFP Success® Company to deliver.
Mission
Who We Serve.
Service-based businesses come to The RFP Success® Company when their teams are qualified but their proposals are not winning consistently. The Win Strategist model adds evaluator-side strategy without taking proposal ownership away from the client.
We Serve
- Service-based businesses pursuing State, Local, and Education contracts
- State government procurement, including transportation, health, and education agencies
- Local government procurement, including municipal, county, and special districts
- Education procurement across K-12 districts, higher education, and state agencies
- Teams with proposal-writing capacity that need evaluator-side strategy
We Don’t Serve
- Federal government contracting opportunities
- Opportunities outside State, Local, and Education procurement
- Commercial B2B contracts outside government buying
- Product-company RFPs where the offer is not service-based
- Teams that need proposal writing outsourced entirely
- Organizations looking for generic templates instead of evaluator-specific strategy
What We Believe
RIDE OR DIE. The principles we actually work by.
These are not poster values. They guide how the Win Strategist team tells the truth, protects quality, makes decisions, and finishes the work.
We Adore Honesty
Kindly direct and honest, because greater efficiency means more wins. We tell clients the hard truths about their proposals, not what is comfortable to hear.
We Are In This Together
Teamwork makes the dream work. We have got your back. Your wins become our wins, and we operate as one team for every engagement.
We Stay Flexible
Flexible and innovative. We do not get stuck in “the way it is supposed to be.” Proposal craft evolves and our methods evolve with it.
We Stay In Our Lane
We know what we do well. We specialize exclusively in State, Local, and Education procurement. Opportunities outside that lane are referred to specialists.
We Prefer Confidence Over Ego
We believe in what we do and we are good at it. Confidence keeps the work moving. Ego gets in the way of winning.
We Take Radical Ownership
No “that’s not my job.” When something goes wrong, we own it completely, no finger pointing, no excuses. Ownership extends to client outcomes.
We Love To Have Fun
We take our work seriously, not ourselves. Client engagements include humor, warmth, and genuine connection alongside the rigor.
We Get Sh!t Done
Movers and shakers, scrappy as hell. Deliverables land on time. Engagements complete. Results ship. No missed commitments, no slipped deadlines.
Recognition
Credentials & Recognition
Communicator Award of Distinction, Book (2023)
Academy of Interactive and Visual Arts
Communicator Award of Distinction, Magazine (2023)
Academy of Interactive and Visual Arts
Communicator Award of Distinction, Podcast (2023)
Academy of Interactive and Visual Arts
OUR TEAM MODEL
A senior team owns every engagement.
The RFP Success® Company is founder-led and team-delivered. Strategy and senior review stay close to every engagement. A vetted senior bench adds capacity only when the scope requires it.
Senior ownership.
No sales handoff to a junior account manager. Your dedicated team owns strategy, review, and the client debrief.
Vetted capacity.
Experienced RFP professionals extend the team for overflow. Never interns. Never unreviewed junior work.
One quality standard.
Every deliverable follows the same methodology and receives senior review, regardless of scope.
The right capability mix.
Proposal strategy, content refinement, persuasive positioning, compliance, and editorial review are matched to the pursuit.
Location
A nationwide team for SLED pursuits.
The RFP Success® Company serves State, Local, and Education procurement teams across all 50 states, Washington, D.C., and U.S. territories. State-specific guides and local market experience support each pursuit without narrowing the firm to one region.
READY TO WIN · WIN STRATEGIST ENGAGEMENT
The STRATEGY LAYER.
Win Strategist engagements run the full Strategy, Content, People, and Process layer of your pursuit. Take the RFP Assessment and our team will point you to the right engagement tier for your situation.
AVG WIN RATE
76%+
$500M+
CLIENT WINS
30+
YEARS · LISA REHUREK
92%
DOWN SELECT RATE
"We don't take over your proposals. We strengthen how your expertise is presented."
Lisa Rehurek
Founder, The RFP Success® Company · 30+ years across responding to, developing, and evaluating RFPs