Crafting your #RFP to get a win is a large and technical undertaking. But telling the story of why your business is going to do something wonderful for this world can be the key to getting on your reviewer's good side. Listen in as consultant Deb Zahn @craftofconsulting explains how to use your narrative and mistakes made along the way to carve out a path to success.

It’s no longer enough to simply meet the qualifications in an RFP. To win bids, you must show the client that you know who they are and what they need—and that they can trust you to deliver. Listen in as Kevin Switaj explains how to create that strong emotional connection in your proposal response.