Emotional connection builds trust, and trust leads to sales. But what is the best way to establish that emotional connection? The answer lies in storytelling. Listen in as bestselling author Sandra Younger shares the three types of stories every business should have and explains how to incorporate storytelling in the RFP writing process!

What is the most frustrating aspect of writing an RFP? For many, the most difficult part of the process is simply getting started. Listen in as bestselling author Sandra Younger explains how to take the pressure off, liberate your inner writer, and set up a writing protocol that works for you!