It’s no longer enough to simply meet the qualifications in an RFP. To win bids, you must show the client that you know who they are and what they need—and that they can trust you to deliver. Listen in as Kevin Switaj explains how to create that strong emotional connection in your proposal response.

If the leadership in your organization sees the proposal as an operational necessity rather than a strategic imperative, it’s time to build an internal case for the value you deliver. Listen in as David Blume explains how to convince your Sales VP to value the RFP team as an integral part of the sales process!