We do business with people we know, like and trust. But how do you build trust with a potential client through the RFP? Listen in as I share my top 5 strategies for building trust in a written document, discussing how to write in an authentic voice and substantiate your claims with solid proof!

Emotional connection builds trust, and trust leads to sales. But what is the best way to establish that emotional connection? The answer lies in storytelling. Listen in as bestselling author Sandra Younger shares the three types of stories every business should have and explains how to incorporate storytelling in the RFP writing process!