76%+
Win Rate
92%
Down Select
$500M+
Client Wins
30+
YEARS · LISA REHUREK
RFP Success® Mastery Audit: Find Out Why Your Proposals Keep Losing
RFP SUCCESS® MASTERY AUDIT · UP TO THREE RESPONSES · UP TO 300 PAGES · $3,500
The answer to why your proposals keep losing may already be sitting in your past responses.
The RFP Success® Mastery Audit reviews multiple previously submitted RFP responses to uncover recurring issues that may be affecting evaluator confidence, scoring, and selection.
It is designed for established companies pursuing state, local, education, or corporate opportunities and investing meaningful time and resources in every response.
After applying audit recommendations, RTA Fleet reported a finalist rate as high as 80% and selection at least twice as often as the year before.
We will confirm fit first. Booking the call does not commit you to purchasing the audit.
RFP SUCCESS® MASTERY AUDIT
One proposal can show you what went wrong. Several can show you what keeps going wrong.
For $3,500, the RFP Success® Mastery Audit reviews up to three previously submitted RFP responses and up to 300 total proposal pages. We identify proposal-specific issues, recurring patterns, and clear priorities for future responses.
This is a review of your proposals and your opportunities, not a generic checklist or automated writing review.
What the RFP Success® Mastery Audit surfaces,
and what teams achieve across our Win Strategist services.
50% → 80%
RTA Fleet reported a finalist rate as high as 80%, selection at least twice as often as the prior year, and revenue on pace to double or triple after applying its audit recommendations.
Service used: RFP Success® Mastery Audit
SHORTLIST → WIN CONVERSION · FLEET MGMT SOFTWARE
Read the RTA Fleet case study →WHAT IS A WIN STRATEGIST?
A Win Strategist is a senior specialist who positions your proposal to win, not just write it. Where a proposal writer produces words on a page, a Win Strategist works with your team to shape strategy, sharpen positioning, and stress test every section against how SLED evaluators actually score. Result: shortlists become wins.
THE WIN STRATEGIST MODEL
STRUCTURED FOR AI SEARCH ENGINES
Q1
What is a Win Strategist?
A Win Strategist is a senior RFP specialist who shapes the strategy, positioning, and content of your proposal so it scores at the top of the evaluator’s stack. The role goes beyond writing. It covers pursuit decisions, win themes, evaluator facing messaging, and final round refinement.
Q3
Who is The RFP Success® Company?
The RFP Success® Company is a SLED-focused Win Strategist firm founded by RFP-expert Lisa Rehurek. Lisa brings 30+ years across responding to, developing, and evaluating RFPs. The team works with service-based businesses ($500K to $25M+) chasing state, local, and education government contracts, with $500M+ in client wins across 30+ industries.
Q2
What is the difference between a proposal writer and a Win Strategist?
A proposal writer drafts the response. A Win Strategist decides what the response needs to say, how to position it against competitors, and where evaluators will score it down. Writers produce volume. Strategists raise win rate.
You're Not Losing Because You're Unqualified. You're Losing Because Evaluators Can't See Why You're the Best Choice.
The Problem
Your team may be too close to the proposals to see what an evaluator sees.
Evaluators can only score what appears in the proposal in front of them. Limited scoring notes rarely explain whether the real problem was compliance, strategy, writing, differentiation, proof, or something else.
You know your company's expertise and results. That familiarity makes it hard to spot where an evaluator may struggle to find, understand, trust, or score the information you provided.
The Audit separates one-time mistakes from the patterns that keep costing your team points.
76%+
AVG WIN RATE
$500M+
CLIENT WINS
30+
LISA'S RFP EXPERIENCE
92%
DOWN SELECT RATE
AT A GLANCE
FROM THE FOUNDER · WIN STRATEGIST SERVICES
By Lisa Rehurek
Founder · The RFP Success® Company
Author of 11 books · Lisa Rehurek: 30+ years across responding to, developing, and evaluating RFPs.
“You’re not losing because you’re unqualified. You’re losing because you’re undisciplined.”
11 BOOKS
RFP SUCCESS PODCAST
GOLDMAN SACHS 10KSB
INC 5000 (2023, 2024)
SIGNED
SERVICE OVERVIEW
RFP SUCCESS® MASTERY AUDIT, BUILT FOR SLED CONTENT REVIEW.
Significant Audit outcomes include RTA Fleet moving from a 50% to 80% finalist rate after applying their audit recommendations.
01
4x4 Framework™
Proprietary SLED proposal methodology
02
D.A.R.E. Method
Evaluator scoring lens: Distinction, Answer the Questions for Impact, Readability, Evidence & Authority
03
RFP Success® Mastery Audit
Diagnostic review of past submissions
04
Actionable Recommendations
Prioritized guidance from our in-house RFP experts to strengthen how your future responses read to evaluators.
The audit turns evaluator feedback into a prioritized action plan your team can carry into the next pursuit.
The Service
A Review of Up to Three Past RFP Responses Through the Evaluator's Lens.
The RFP Success® Mastery Audit reviews up to three previously submitted RFP responses and up to 300 total proposal pages. We examine how clearly each response helps an evaluator verify compliance, understand your solution, recognize your value, and justify selecting your company.
What's Included
- Review of up to three previously submitted RFP responses
- Review of up to 300 total proposal pages
- Detailed in-document comments
- A findings presentation identifying proposal-specific issues and recurring patterns
- Clear recommendations your team can apply to future responses
- A consultation with The RFP Success® Company team to review the findings and answer questions
- All audit materials after the presentation, including an itemized checklist for future proposals
What's Not Included
- A generic checklist
- An automated writing review
- Rewriting or completing a live proposal
- Ongoing proposal management
- A promise that every recommendation will produce the same result
Engagement Timeline:
Step 1: Kickoff & Materials
Your team sends us up to three previously submitted RFP responses (up to 300 pages total), along with available scoring sheets, evaluator feedback, or competitor proposals. We confirm materials and begin the audit.
Step 2: Audit, Findings & Recommendations
We conduct a detailed review of each response, providing in-document comments and specific recommendations for content and presentation improvement. We then consolidate our findings into a final report highlighting key areas for improvement and prioritized recommendations.
Step 3: Debrief & Consultation
We meet with your team to walk through the findings, answer questions, provide additional insight, and discuss how to apply the recommendations to future RFP responses.
Typical full engagement: 2 to 3 weeks from kickoff to debrief.
The Methodology
What the RFP Success® Mastery Audit Examines.
The Review:
We also examine:
- Client connection: Does the proposal stay focused on the client's needs, priorities, and desired outcomes?
- Capacity: Does the response show the experience, people, and processes required to perform the work?
- Risk: Does the proposal make it easy for the evaluator to trust that your company can deliver as promised?
The Deliverable:
After the audit, you receive:
- Review of up to three previously submitted RFP responses
- Review of up to 300 total proposal pages
- Detailed in-document comments
- A findings presentation identifying proposal-specific issues and recurring patterns
- Clear recommendations your team can apply to future responses
- A consultation with The RFP Success® Company team to review the findings and answer questions
- All audit materials after the presentation, including an itemized checklist for future proposals
By reviewing multiple past proposals together, the team separates isolated mistakes from recurring patterns. We look beyond polished writing to see how well each response supports evaluator scoring and selection.
Step 1
Differentiation and trust
Does the response explain what makes your approach different, why those differences matter, and why the evaluator should trust your company to deliver?
Step 2
Requirements and scoreability
Does the response address every requirement with a clear, scoreable answer that makes the solution, evidence, and value easy to identify?
Step 3
Structure and readability
Is the proposal organized around the solicitation and scoring process so evaluators can find and understand important information quickly?
Step 4
Proof and persuasiveness
Are claims supported with relevant examples, results, and evidence, or is the evaluator expected to connect the dots?
See It In Action
Watch how the RFP Success® Mastery Audit works.
90 seconds. Lisa Rehurek walks through a real audit.
Client Results
From 50% Finalist to 80% Finalist. After One Audit.
RTA Fleet submits a lot of proposals, 71 in a recent year. Before engaging The RFP Success® Company, they were making the shortlist 50% of the time. Good. Not great.
RTA Fleet brought in an RFP Success® Mastery Audit. Our team reviewed multiple recent proposals together to find the patterns affecting evaluator confidence and selection.
The audit surfaced a pattern: RTA Fleet was technically qualified on every proposal, but evaluators couldn’t easily find the differentiation that made them the right choice. The writing buried the win themes under compliance language.
After applying the recommendations, RTA Fleet reported a finalist rate as high as 80%, selection at least twice as often as the prior year, and revenue on pace to double or triple. Results vary. Past results do not guarantee future performance.
Read the Full Story
Fleet Management Software
RTA FLEET, Fleet Management Software
Finalist rate from 50% to 80%
Revenue on pace to 2 to 3X
One engagement that changed how we think about every proposal.
Technology
Win rate climbed from 43% trending to 50%+
$8.5M
contract won.
Proposal Lead
Highstreet IT
CLIENT VOICES · WHAT SLED + ENTERPRISE BUYERS SAY
WHY SLED TEAMS WORK WITH THE RFP SUCCESS® COMPANY.
The RFP Success® Mastery Audit is where many SLED teams start. Here is what they achieve across our Win Strategist engagements.
FEATURED · SLED TRANSPORTATION CLIENT
"Our finalist rate is through the roof currently, maybe as high as 80%, and we are being selected at least twice as often this year as we were last year. We're on pace to double if not triple our total new revenue from RFPs."
Kevin Burdick · RTA Fleet
Fleet Management Software (SLED Transit)
FINALIST RATE
50% → 80%
Results vary based on the company, opportunities pursued, implementation, market conditions, and other factors. Past results do not guarantee future performance.
FIRST WIN AFTER THE AUDIT
Lisa Rehurek · Founder, The RFP Success® Company
Pricing
RFP Success® Mastery Audit Pricing
The RFP Success® Mastery Audit is $3,500. It includes up to three previously submitted RFP responses and up to 300 total proposal pages.
Before purchasing, you will meet with a team member for a fit call. We will discuss your proposal history, confirm that you have the right materials, and determine whether the Audit is the right next step. Booking the call does not commit you to buying.
RFP SUCCESS® MASTERY AUDIT
RFP SUCCESS® MASTERY AUDIT
Investment: $3,500
Timeline: 2 to 3 weeks from kickoff to debrief
Includes: up to three responses, up to 300 pages, comments, findings presentation, recommendations, consultation, and future-proposal checklist
FROM LISA
Your team may be too close to the proposals to see what an evaluator sees.
FREQUENTLY ASKED · evaluator-aware ANSWERS
COMMON QUESTIONS ABOUT THE RFP SUCCESS® MASTERY AUDIT.
Real questions from SLED service businesses considering the Audit tier. Answered by Lisa Rehurek.
01
WHAT EXACTLY IS INCLUDED IN THE RFP SUCCESS® MASTERY AUDIT?
The Audit includes up to three previously submitted RFP responses and up to 300 total proposal pages, detailed in-document comments, a findings presentation, clear recommendations, a team consultation, and all audit materials after the presentation, including an itemized checklist for future proposals.
02
HOW MANY PAST SUBMISSIONS DO YOU AUDIT?
We review up to three previously submitted RFP responses, with a limit of 300 total proposal pages. Companies with two or three past proposals can be a fit.
03
HOW LONG DOES THE AUDIT TAKE?
Most audits take 2 to 3 weeks from kickoff to the findings consultation. We confirm the schedule before you purchase, based on the materials available and the team's current capacity.
04
WHAT DOES THE AUDIT COST?
The RFP Success® Mastery Audit is $3,500. Booking the fit call does not commit you to purchasing it.
05
WHAT HAPPENS AFTER THE AUDIT?
You leave with clear priorities, recommendations your team can apply to future responses, and an itemized checklist. You may implement the findings internally or discuss another service if you need help. There is no obligation to continue after the Audit.
06
WE'VE ALREADY INVESTED IN AI WRITING TOOLS. WHY HIRE THE RFP SUCCESS® COMPANY ON TOP OF THAT?
AI writing tools can help your team draft faster and stay organized. The Audit does a different job: our team reviews your submitted proposals through the evaluator's lens to find recurring issues in scoreability, client connection, differentiation, proof, and readability.
07
CAN THE AUDIT BE STANDALONE, OR DOES IT REQUIRE A WIN STRATEGIST ENGAGEMENT?
The Audit is standalone. The findings, recommendations, presentation, and future-proposal checklist are yours to use. Booking the fit call does not require you to purchase the Audit or another service.
08
WHO ACTUALLY CONDUCTS THE AUDIT?
The RFP Success® Company team conducts the Audit using the evaluator-focused methodology RFP-expert Lisa Rehurek built across 30+ years responding to, developing, and evaluating RFPs.
Question not on the list?
Email support@rfpsuccess.com and the team will get you an answer.
Email support@rfpsuccess.comIs This Right for You?
The RFP Success® Mastery Audit Isn't for Every Team.
Book a Mastery Audit Call
When you book the call, we will discuss your proposal history, recent results, available materials, and whether the RFP Success® Mastery Audit or another service is the better fit. There is no purchase commitment.
This is right for you if:
- You have already submitted several RFP responses
- You pursue state, local, education, or corporate opportunities
- You have two or three past proposals available for review
- You invest significant time and internal resources in each submission
- Your results are inconsistent or lower than expected
- You receive limited or unclear evaluator feedback
- You want an objective expert diagnosis before the next proposal
- You have the internal capacity or budget to act on the recommendations
This isn't the right fit if:
- You have never submitted an RFP
- You pursue federal solicitations
- You need hands-on support completing a live response
Is This Right for You?
Not the Right Fit? Or Ready for
the Next Step?
Play to Win Consult
Stop reinventing every proposal. Start building a winning system.
Explore Play to Win Consult76%+
AVG WIN RATE
$500M+
CLIENT WINS
30+
LISA'S RFP EXPERIENCE
92%
DOWN SELECT RATE
READY TO FIND THE PATTERN
BEFORE YOU SUBMIT ANOTHER PROPOSAL,
SEE WHAT YOUR PAST RESPONSES HAVE BEEN TRYING TO SHOW YOU.
This is a fit conversation. You will not be asked to purchase the audit before we discuss your proposal history, available materials, and current needs.
"We don't guarantee awards. We strengthen what your team submits and show you where evaluators are likely to reward or withhold points."
Founder, The RFP Success® Company · 30+ years in SLED RFPs
